On September 28, as a century-old brand, Polaris was invited to participate in the "Brand Light, Yantai Power" 2020 Yantai Brand Building Ceremony hosted by the Propaganda Department of the CPC Yantai Municipal Committee, Yantai Market Supervision Bureau, Yantai Radio and Television Station, and organized by the Yantai Quality and Brand Association. Ge Zhirong, former counselor of the State Council, former deputy director of the General Administration of Quality Supervision, Inspection and Quarantine, and deputy director of the Expert Committee of the China Brand Building Promotion Association, Yu Yongxin, member of the Standing Committee of the Municipal Party Committee and Minister of the Propaganda Department, and Deputy Mayor Zhao Feng attended the event.


   
This event is not only a centralized review and display of Yantai's brand building work, gathering wisdom and cohesion to add fuel to brand building; it is also a beautiful expectation and prospect for future brand building, sorting out ideas and clarifying directions to help the city's brand building achieve greater success. Focusing on the theme of "cultivating Yantai brands and building brand Yantai", through the four chapters of "Bloodline", "Responsibility", "Craftsmanship" and "Responsibility", it fully utilizes brand short films, brand stories and other forms of expression to comprehensively display the historical context, cultural accumulation and value dimensions contained in Yantai's well-known brands. The "Century Legendary Corporate Brand", "Social Responsibility Corporate Brand", "Affordable Responsibility Corporate Brand", "Craftsmanship Quality Corporate Brand" and "Four Innovative Corporate Brands" in the minds of citizens in 2020 were also announced on the scene.
 

 

To date, Polaris has been around for 105 years. During this 100-year history, Polaris people have inherited the national sentiments and craftsmanship of their ancestors, shouldering the responsibility and burden of "producing our own Chinese products and creating China's own brands", and have carried forward the brand step by step; and as the origin of the watch manufacturing industry, Polaris relies on high-precision manufacturing technology, a complete industrial chain, and complete product specifications. It insists on policy guidance and innovation-driven, and manufactures timing instruments that are closely related to people's lives, serving all areas of the national economy, and was selected as "The Century-old Legendary Corporate Brand in the Minds of Citizens in 2020".
In the future, Polaris will give full play to its high-precision manufacturing technology and integrate it with modern information technology to make its products more intelligent, fashionable, and culturally rich, so as to better highlight the brand value, make the Polaris brand more beautiful, and become the city card of Yantai.